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Yeti Innovation

Product innovation and firsthand experience in the field continue to be the @YETI competitive edge toward designing hard coolers, ultra-durable and portable soft coolers, insulated drinkware, waterproof and everyday bags and backpacks, and other outdoor gear… We built a fully CG spot to help tell that story.

Client: YETI
Press: Stash Media

Credits:

Creative Director: Chapman Bullock
CG Lead: Lars Snelders
3D Generalist: Tommy Jansen

Agency Director: Paulie Dery
Agency Producer: Taylor Johns

Sound: Zelig

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